Last night, the doors of the Alpe-Adria: Tourism and Leisure Show and the Boat Show officially closed. The Tourism Show, titled the Alpe-Adria Show since last year, is the official tourist event of the Alps-Adriatic region, which incorporates 10 individual regions of Austria, Italy, Hungary, Slovenia and Croatia. Over a period of 4 days, from 26 to 29 of January, more than 300 providers of tourist services from 12 countries and 16 nautical companies from the region presented themselves.

Until Sunday, GR – Ljubljana Exhibition and Convention Centre is hosting one of the most lively and varied fairs in Slovenia. The Tourism Show, which carries the name Alpe-Adria since 2011, is the official tourist event of the Alps-Adriatic region, which incorporates 10 individual regions of Austria, Italy, Hungary, Slovenia and Croatia.

Last night, Alpe-Adria: Tourism and Leisure Show and the Boat Show officially opened their doors. This year, GR – Ljubljana Exhibition and Convention Centre presents over 300 tourist service providers from 11 countries and 16 nautical companies, all organised by destinations and tourist products. The Show is the largest tourism event in the Alps-Adriatic region with Ljubljana as its tourist centre.

At the Alpe-Adria Show, Tourism Ljubljana also presents itself within the framework of the Central Slovenia region.

The most significant novelty of this year’s Alpe-Adria Show is the emphasis on gastronomy and wine. Within the framework of the Show, an International Competition of Chefs from South Eastern Europe will take place in front of a live audience of visitors, while Slovenian winemakers will also present themselves.

The Alpe-Adria: Tourism and Leisure Show is the only fair within the AA region, which presents the tourist offer to the public organized by destinations from which the exhibitors originate, and by products of the exhibition programme. The destinations are divided into destinations within the AA region and those more remote, i.e. destinations outside of the AA region

This year, Alpe-Adria will again host two meetings of tourism industry professionals: the Meeting of Tourist Guides and the Meeting of Travel Journalists of the Alps-Adriatic Working Community. Within the framework of the 2nd Meeting of Travel Journalists of the Alps-Adriatic region, a round table on brands in tourism is planned, which will include the participation of renowned experts from the field of tourism, marketing and media. The business conference Travel Zoom and Focus is also aimed at the expert public.

In cooperation with the Slovene Association of Chefs and Confectioners and other partners, Alpe-Adria: Tourism and Leisure Show will also host international cooking competition, the Global Chef Challenge, which will take place in front of a live audience of visitors. The challenge for the best chef will be extended also to junior chefs under 23 years of age, i.e. the Hans Bueschkens Junior Chef Challenge.

The recipient of the Jakob prize, the prize for quality and excellence in tourism in the Alps-Adriatic region under this year’s title Innovative tourist products in the field of alternative forms of leisure and relaxation, has been selected! Actually, two recipients were selected, since the international expert jury, presided over by prof. Janez Bogataj, PhD, and composed of Joško Sirk, Italy, Lojze Wieser, Austria, and Miloš Milovanović, Serbia, has decided, in accordance with the set criteria, to award two equal prizes to:

The City Municipality of Velenje received the prize Naša Slovenija for its reconstruction of Villa Bianca. The prize is awarded to individuals, associations and informal civil initiatives for their endeavours in preserving Slovenian cultural heritage, landscape and the foundations of Slovenian visibility within the entire Slovenian cultural and ethical space.