Eurocities 2017 Ljubljana is taking place on 15-17 November at GR – Ljubljana Exhibition and Convention Centre. This year, the annual conference will focus on ‘circular economy’. Cities are responsible for implementing national and EU recycling targets and can play a crucial role in stimulating behavioural change relating to consumption patterns. As procurers of goods and services we can guide decisions towards more circular choices, and build local partnerships with businesses moving towards circular production models. Ljubljana has achieved impressive results over the past 10 years through the implementation of a comprehensive zero waste strategy, which has proven a powerful driver for societal change.