Last night,
Alpe-Adria: Tourism and Leisure Show and the
Boat Show officially opened their doors. This year, GR – Ljubljana Exhibition and Convention Centre presents
over 300 tourist service providers from 11 countries and
16 nautical companies, all organised by destinations and tourist products. The Show is the largest tourism event in the
Alps-Adriatic region with Ljubljana as its tourist centre. Upon the occasion of the Show opening,
Wolfgang Platzer, Secretary General of the Alps-Adriatic Working Community, stated: “I emphasize once again – and I will not stop doing it until we have achieved the aim – that we have to promote our common area together in interesting tourism markets around the world. We already had an interesting morning which was under the Motto “Alpe-Adria – the rising star of Europe”. And indeed this is what we are. Marketing experts of the individual regions and states have to stop seeing each other as competitors. Let us join forces and promote the Alps-Adriatic area together – on tourism fairs worldwide, in major international TV channels, in international magazines. The idea is great, but it needs implementation on a bigger scale. With our – admittedly small – means my organization, the
Alps Adriatic Working Community, will be helpful in achieving this aim.” The experts attending the conference organised by GR – Ljubljana Exhibition and Convention Centre together with
Slovenian Tourist Board (STB) and
Tourism Ljubljana, i.e. representatives of the Government, among them
Mr. Marjan Hribar, MSc, Director General of the Tourism and Internationalisation Directorate of the Ministry of Economy of RS, brand managers and other professionals from the tourist industry agreed that the key mission of the Show is integration and joint promotion. The
Jakob prize was also presented at the Show opening. Today, two accompanying events aimed at tourist industry professionals took place: the lectures in the framework of
Travel Zoom Focus and the 2nd Annual Meeting of Tourist Guides of the Alps-Adriatic region.